The Gerber Nutrition Journey

  • The Gerber Nutrition Journey is a unique, integrated nutrition solution.
  • Developmental milestones are the basis of The Gerber Nutrition Journey.
  • Products are developmentally and nutritionally appropriate.

The Gerber Nutrition Journey is a unique, stage-based nutrition system of products, education, support and services. It’s made up of five parts, each supported by nutrition science and sound feeding guidance.

Consistent with the American Academy of Pediatrics recommendations, The Gerber Nutrition Journey recommends starting with breastfeeding, because breastmilk is the ideal food for babies. Once your baby is ready, Gerber can provide guidance on developmentally-appropriate feeding choices.


Development-Based Milestone Symbols™
Because all babies develop differently, it’s important that feeding choices are based on stages of development, not chronological age. That’s why we created a range of developmentally-based Milestone Symbols. These color-coded icons will be on every Gerber product to help you quickly identify the products, services and information that are appropriate for your child at each developmental stage:

Take the mystery out of #momlife.
Motherhood comes with questions. And we want to help. That’s why we’ve created MyGerber, an easy-to-use service with smart tools, access to experts, the latest articles tailored to your journey, and great offers, here to lend a helping hand during your pregnancy and the first 1000 days of babyhood. Plus there’s Dorothy, Your Personal Baby Expert, she's exclusive to our MyGerber members and is just a text away.

Once you’ve signed up for MyGerber, you’ll get access to a personalized Dashboard that guides you through each important Milestone of your baby’s life. You can also sign up to have information sent right to your inbox. That means you’ll get the nutrition information you need, when you need it.

We also have the right support to always be there for you and baby. Our interactive Tools help keep track of lots of things from how your body changes during pregnancy to how much your baby eats as they start to sprout. Even on the go, you can stay in sync with your MyGerber Feed.

Science-Based Products

All Gerber foods for babies, toddlers and young children fit into The Gerber Nutrition Journey. 

Brands in The Gerber Nutrition Journey include: 

GERBER® baby foods and juices
GERBER® baby foods and juices
GRADUATES® snacks, beverages, and meals
GRADUATES® snacks, beverages, and meals

Our stage-based products can help you feel confident that what you’re giving your child supports her healthy growth and development. Backed by the world’s largest private nutrition-related research facility, we continually evaluate and fine-tune the nutritional value of our products to meet the needs of babies and young children.

Resources for you
As your baby’s developmental and nutritional needs change from Birth+ to Preschooler, we’re here to support you. Dorothy can help with your questions about prenatal nutrition for you, nutrition for baby, and breastfeeding. She's backed by our Certified Lactation Consultant and Registered Dietitians, and has expert advice. Give her a text to get started!


In-Store Childhood Nutrition Section
Our guided education continues in-store and on the shelves. All Gerber products are located in one area, with shelves arranged so that products progress according to age and developmental stages. This way, you can easily choose the right products for your child.

Why Gerber?
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Gerber's history & heritage
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